Rubber

Mighty Earth joins Global Platform for Sustainable Natural Rubber as Founding Member.

As the World Rubber Summit kicks off in Singapore, we explain why Mighty Earth has become a Founding Member of the new Global Platform on Sustainable Natural Rubber (GPSNR).

Today, the World Business Council for Sustainable Development’s (WBCSD) Tire Industry Project (TIP) launch its long-awaited Global Platform for Sustainable Natural Rubber (GPSNR) – but sustainability advocates claim it prohibits key stakeholders like non-governmental and civil society organizations or small scale farmers from having a seat at the table.

One week before the launch of a new Global Platform on Sustainable Natural Rubber hatched by tire companies and the World Business Council for Sustainable Development (WBCSD), two big players, Continental and Yokohama, have released their own sustainable rubber purchasing policies

Rubber harvesting is causing devastation on a massive scale. And as one of the largest tire brands in the world, Michelin should be leading the charge to drive greener practices in the industry. But where the rubber hits the road, Michelin is falling short.

By the shores of Lake Geneva, a modern office building houses a little-known organization that could play a huge part in the fate of the world’s tropical forests.  

On the heels of Goodyear Tire’s announcement of a natural rubber procurement policy that experts are concerned is not strong enough to hold suppliers accountable, Mighty Earth unveils the Tire Monster — a ten-foot tall, 500-pound sculpture made of discarded tires.

With the recent release of Goodyear Tire & Rubber Company’s new Natural Rubber Procurement Policy, experts express concern that this policy may not be strong enough to hold the world’s third-largest tire company’s current suppliers accountable.

Coming soon to America, there will be a tire monster roaming the streets, and he’s livid about deforestation for rubber.

Bridgestone Tires, the world’s largest tire and rubber company commits to protecting rainforests that are critical habitat for wildlife like gibbons, orangutans, tigers, and elephants, as well as addressing labor and human rights abuses.

Global tire giant Pirelli, a major user of natural rubber, has released a sustainable rubber policy that promises to protect people and forests by banning deforestation, land grabbing, and labor abuse.  

Scientists estimate that a forest the size of Indiana will be cut down to plant rubber trees over the next eight years. Michelin, the world’s largest buyer of natural rubber, says the deforestation has to stop and it’s pledging to go green.