Mighty Earth is a global campaign organization that works to protect the environment. We focus on the big issues: conserving threatened landscapes like tropical rainforests, protecting oceans, and solving climate change.

Latest Updates

Michelin moves to keep rubber in EU Deforestation Regulation

The French tire giant, Michelin has become the first major company to back the inclusion of natural rubber in the new EU deforestation regulation, currently going through final negotiations. The tire industry is by far the biggest user of this commodity. Read more here on Michelin’s statement and Mighty’s response.

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Carrefour is STILL smoking us out! And we have new evidence!

Mighty Earth launched a new report and campaign in September calling on the French retail giant to urgently clean up its supply chains and cut ties with industrial meat and soy traders driving deforestation.

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Excavator in action at RLU/LAJ concession on High Conservation Value (HCV) potential area on the edge of Bukit Tigapuluh National Park, Jambi in Sumatra, November 2014. Credit: TFT/Earthworm (2014)

New investigation alleges deforestation and greenwashing linked to Michelin.

A major new year-and-a-half long investigation by Voxeurop into a “sustainable” rubber project by French tire giant Michelin and Indonesian conglomerate Barito Pacific has led to fresh allegations of widespread deforestation, wildlife habitat destruction, and greenwashing linked to the joint venture. 

The investigation, initially sparked by Mighty Earth’s 2020 Complicit report, alleges investors in a $95 million so-called “green bond” used to finance the PT Royal Lestari Utama (RLU) project in Jambi, Sumatra, were misled and never told that Michelin’s local partner had deforested thousands of hectares of tropical rainforest and global priority wildlife habitats just prior to the launch of the flagship project in January 2015.

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Agribusiness plan to end deforestation: no targets, no accountability, more destruction

The meat industry lost a golden opportunity to end deforestation today and seems hell-bent on making sure they keep missing. The roadmap’s insistence that individual companies undertake best efforts to establish individual cut-off dates for deforestation no later than 2025 means the bulldozers will keep running and the destruction will continue.

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Mighty Earth’s Glenn Hurowitz speaks to BBC World’s Newsday

Mighty Earth's CEO Glenn Hurowitz joined BBC World News earlier today for live coverage of President-elect Lula's victory in Brazil. Lula is promising to put Indigenous communities and the protection of the #Amazon at the heart of his political and economic plans. He'll be welcomed onto the world stage at the upcoming climate conference in Egypt to outline his vision. Commenting, Mighty's CEO said it's a huge boost for the planet to have a leader of a large country like Brazil prioritising people, climate and nature.

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What a profound relief for the Amazon – Lula beats Bolsonaro

Lula’s election really is a big deal: When you dig into his agenda for the environment, it’s exhilarating: 

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Climate Week NYC: Mighty Earth calls time on supermarkets linked to deforestation

NEW YORK (September 22, 2022) – Mighty Earth brought a peaceful and powerful protest to save our precious forests and the people and wildlife who live there, to the Forest Positive Coalition of Action meeting, taking place during New York Climate Week.

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Victory: Mighty Earth celebrates European Parliament’s vote to include rubber in legislation aimed at ending deforestation in EU supply chains

Forest campaigners are celebrating an important win in the European Parliament, which this week voted overwhelmingly to strengthen proposed legislation preventing goods linked to deforestation from being sold in the European Union. Sustained and effective lobbying by Mighty Earth and others means natural rubber is now on that list.  

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Cold Steel, Hot Climate

Steel Companies Agree to Accelerate Decarbonization

NGOs Support New Standard to Address 8% of World’s Climate Pollution.

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European Parliament votes for new deforestation law

The European Parliament today voted for a new deforestation law to help protect the world’s forests. The law aims to ensure that agricultural products sold in Europe are free of deforestation and human rights violations. Companies will be required to guarantee that the products they sell in Europe are not driving deforestation or human rights abuses.

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Carrefour halts beef supplies from two JBS slaughterhouses linked to deforestation on Indigenous land in the Amazon 

French supermarket giant Carrefour has suspended beef supplies from two JBS slaughterhouses in the Amazon and is investigating evidence of sales of deforestation-tainted beef found in its stores in Brazil. It follows a new investigation for Mighty Earth by CCCA (Center for Climate Crime Analysis), which found that two-thirds of meat products surveyed in Carrefour stores in Brazil were sourced from JBS, with some traced to illegal cattle farms on the Uru-Eu-Wau-Wau Indigenous territory in Rondônia state.

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Complice des feux de forêts au Brésil, “Carrefour Nous Enfume !”

Cette décision survient au moment où l’ONG internationale Mighty Earth lance la campagne #CarrefourNousEnfumeappelant le géant français de la grande distribution à agir de toute urgence pour éliminer la déforestation et les atteintes aux droits humains de ses chaînes d'approvisionnement en cessant toute relation avec les négociants en viande et en soja aux pratiques dévastatrices.

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Key Pillars.

  • We start with common ground.
    We believe in the fundamental goodness and decency of people. We don’t approach opponents as enemies or adversaries: we recognize them, as humans with strongly held convictions, interests and motivations, just like us. When we can make progress through negotiation or consensus, we go for it. Because we know that effecting lasting change is not a zero-sum game: if we can eliminate “winning” and “losing” from the equation, we’re that much closer to our goal.
  • We’re prepared to act now.
    We have the courage, experience and resources to move quickly and hit hard—but never without a deliberate strategy. If our initial strategy fails, we simply regroup and bounce back with an equally viable angle. Whether taking on an interest group or the CEO of a Fortune-100 company, we persevere because we are unafraid and inexhaustible. When it comes to protecting the Earth and its creatures, no ght is too big or too small.
  • We seek lasting change, not power.
    Our agenda doesn’t end with us. To realize our ambitious goals, we need a movement— we can’t do it alone. Big things happen when we can inspire others to join our ght, so we seek out and empower like-minded people to act. If we are successful in our pursuit, we don’t need personal recognition.