Lucia von Reusner



Lucia von Reusner is a Campaign Director at Mighty Earth, where she focuses on reducing the environmental impacts of meat production and convening global investors to advocate for sustainability policies. To date her work has mobilized hundreds of thousands of Americans and global investors representing over $6.5 trillion to call for environmental reforms in meat production, and has resulted in a commitment from Tyson Foods to improve farming practices on 2 million acres of crops used in animal feed by 2020.

Lucia is experienced in developing and leading national and international market campaigns to protect the environment. Prior to Mighty Earth, Lucia led the Shareholder Advocacy program at Green Century Capital Management, the nation’s first fossil fuel free mutual fund that actively engages the publicly traded companies it invests in to improve their performance on key sustainability issues such as energy, agriculture, and political spending. In this role, Lucia recruited, trained, and led a global coalition of investors representing trillions of dollars to successfully advance no-deforestation sourcing commitments among several of the world’s largest food and agricultural sector, as well as strengthen industry certification standards for palm oil. She also secured sustainability commitments from companies to reduce antibiotic overuse, improve animal welfare, phase out toxic chemicals, disclose political spending, protect worker’s rights, and more.

Lucia is also experienced working with start-ups and investors to evaluate and scale their social impact. She worked for a year in Latin America with social entrepreneurs in Peru and Guatemala to develop their business models, and has advised a variety of venture capital, impact-investment accelerators, and start-ups on their social impact strategies. Lucia holds a B.S. in Natural Resources Management from Cornell University’s College of Agriculture and Life Sciences and is a U.S. Fulbright Research grantee.