Last week, Mighty Earth revealed the deforesting practices of Burger King suppliers Cargill and Bunge in our report, The Ultimate Mystery Meat: Exposing the Secrets Behind Burger King and Global Meat Production. Following the release, there was a groundswell of consumer concern culminating in rallies outside Burger Kings across the country. In Miami, East Lansing, MI, Atlanta, Austin and White Plains, NY, conscientious consumers stood together to protest Burger King’s lack of any meaningful sustainability policy.

These activists experienced a wide array of reactions from store managers. Some threatened to call the police; others spoke of the deforestation they had witnessed first-hand growing up in South America.

On-the-ground action was met with social media organizing, as customers made their voices heard on Twitter and Facebook, demanding Burger King green up its act.

Actividad q más afecta al planeta. Invest. reveals massive deforestation in Burger King’s supply chain @standmighty https://t.co/hOTaNsr6LX

— carmen loli (@coconajuice) March 2, 2017

What’s @BurgerKing hiding? Deforestation! RT to tell BK to stop buying from suppliers driving #deforestation. https://t.co/UJuIjSS7aK

— Kristin Urquiza (@kdurquiza) March 6, 2017

When the environment is under attack, what do we do? STAND UP FIGHT BACK! #activism @StandMighty #climatechange https://t.co/9RHpLhTfxM https://t.co/gZ9DSa6HNv

— Amanda Daria (@dariasays) February 26, 2017

It was a heartening week of action against corporate environmental devastation. And it’s not too late to join! Sign our petition to demand Burger King rid its supply chain of deforestation now.