Mighty Earth is working to make sure that when you purchase replacement tires for your car the only thing you need to worry about is performance and safety, not deforestation and human rights abuse. Production of natural rubber for tires is a major driver of deforestation in gibbon, elephant, and tiger habitats.

Updates

World’s Largest Tire Manufacturers Roll Backwards on Sustainability


Today, the World Business Council for Sustainable Development’s (WBCSD) Tire Industry Project (TIP) launch its long-awaited Global Platform for Sustainable Natural Rubber (GPSNR) – but sustainability advocates claim it prohibits key stakeholders like non-governmental and civil society organizations or small scale farmers from having a seat at the table.

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Continental and Yokohama Jump on the Almost-Sustainable Rubber Bandwagon


One week before the launch of a new Global Platform on Sustainable Natural Rubber hatched by tire companies and the World Business Council for Sustainable Development (WBCSD), two big players, Continental and Yokohama, have released their own sustainable rubber purchasing policies

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Michelin’s Greenwashing Must End. It’s Time for Sustainable Rubber Production.


Rubber harvesting is causing devastation on a massive scale. And as one of the largest tire brands in the world, Michelin should be leading the charge to drive greener practices in the industry. But where the rubber hits the road, Michelin is falling short.

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A Fork in the Road for the Rubber Industry? 


By the shores of Lake Geneva, a modern office building houses a little-known organization that could play a huge part in the fate of the world’s tropical forests.  

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Tire Monster Tour Launches in Goodyear’s Home State of Ohio 


On the heels of Goodyear Tire’s announcement of a natural rubber procurement policy that experts are concerned is not strong enough to hold suppliers accountable, Mighty Earth unveils the Tire Monster — a ten-foot tall, 500-pound sculpture made of discarded tires.

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Goodyear’s New Deforestation-Free Rubber Policy Falls Short


With the recent release of Goodyear Tire & Rubber Company’s new Natural Rubber Procurement Policy, experts express concern that this policy may not be strong enough to hold the world’s third-largest tire company’s current suppliers accountable.

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The Tire Monster


Coming soon to America, there will be a tire monster roaming the streets, and he’s livid about deforestation for rubber.

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Victory! Bridgestone, World’s Largest Tire & Rubber Company, Announces End to Deforestation, Land Grabbing


Bridgestone Tires, the world’s largest tire and rubber company commits to protecting rainforests that are critical habitat for wildlife like gibbons, orangutans, tigers, and elephants, as well as addressing labor and human rights abuses.

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Pirelli Tires Commits to Deforestation Free Rubber


Global tire giant Pirelli, a major user of natural rubber, has released a sustainable rubber policy that promises to protect people and forests by banning deforestation, land grabbing, and labor abuse.  

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Michelin Isn’t Reinventing the Wheel, It’s Reinventing the Rubber Supply Chain


Scientists estimate that a forest the size of Indiana will be cut down to plant rubber trees over the next eight years. Michelin, the world’s largest buyer of natural rubber, says the deforestation has to stop and it’s pledging to go green.

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