Mighty Earth is working to make sure that when you purchase replacement tires for your car the only thing you need to worry about is performance and safety, not deforestation and human rights abuse. Production of natural rubber for tires is a major driver of deforestation in gibbon, elephant, and tiger habitats.

Updates

Victory! Bridgestone, World’s Largest Tire & Rubber Company, Announces End to Deforestation, Land Grabbing


Bridgestone Tires, the world’s largest tire and rubber company commits to protecting rainforests that are critical habitat for wildlife like gibbons, orangutans, tigers, and elephants, as well as addressing labor and human rights abuses.

Read More

Pirelli Tires Commits to Deforestation Free Rubber


Global tire giant Pirelli, a major user of natural rubber, has released a sustainable rubber policy that promises to protect people and forests by banning deforestation, land grabbing, and labor abuse.  

Read More

Michelin Isn’t Reinventing the Wheel, It’s Reinventing the Rubber Supply Chain


Scientists estimate that a forest the size of Indiana will be cut down to plant rubber trees over the next eight years. Michelin, the world’s largest buyer of natural rubber, says the deforestation has to stop and it’s pledging to go green.

Read More