Mighty Earth is working to make sure that when you purchase replacement tires for your car the only thing you need to worry about is performance and safety, not deforestation and human rights abuse. Production of natural rubber for tires is a major driver of deforestation in gibbon, elephant, and tiger habitats.

Updates

Pirelli Tires Commits to Deforestation Free Rubber


Global tire giant Pirelli, a major user of natural rubber, has released a sustainable rubber policy that promises to protect people and forests by banning deforestation, land grabbing, and labor abuse.  

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Michelin Isn’t Reinventing the Wheel, It’s Reinventing the Rubber Supply Chain


Scientists estimate that a forest the size of Indiana will be cut down to plant rubber trees over the next eight years. Michelin, the world’s largest buyer of natural rubber, says the deforestation has to stop and it’s pledging to go green.

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