- We start with common ground.
We believe in the fundamental goodness and decency of people. We don’t approach opponents as enemies or adversaries: we recognize them, as humans with strongly held convictions, interests and motivations, just like us. When we can make progress through negotiation or consensus, we go for it. Because we know that effecting lasting change is not a zero-sum game: if we can eliminate “winning” and “losing” from the equation, we’re that much closer to our goal.
- We’re prepared to act now.
We have the courage, experience and resources to move quickly and hit hard—but never without a deliberate strategy. If our initial strategy fails, we simply regroup and bounce back with an equally viable angle. Whether taking on an interest group or the CEO of a Fortune-100 company, we persevere because we are unafraid and inexhaustible. When it comes to protecting the Earth and its creatures, no ght is too big or too small.
- We seek lasting change, not power.
Our agenda doesn’t end with us. To realize our ambitious goals, we need a movement— we can’t do it alone. Big things happen when we can inspire others to join our ght, so we seek out and empower like-minded people to act. If we are successful in our pursuit, we don’t need personal recognition.